Flipkart – Paving the way to be an equal opportunity employer

Over the past couple of decades, we have seen courageous, determined and successful women from across India, making it big and redefining womanhood. With several initiatives encouraging women’s existence every day, Flipkart’s mission to provide employment opportunities have gone beyond that to help underprivileged women from remote locations to fulfill their dreams with no signs of slowing down. 

Until recently, the supply chain industry has long been dominated by men, with women making up only a small percentage of its workforce. But the brand recognized the importance of diversity, culture, equity, and inclusion in the workplace, and efforts to empower women in the supply chain are gaining momentum.

Flipkart – Paving the way to be an equal opportunity employer

The brand’s vision is to support those in need and help build a promising future for them. One such example is the Flipkart grocery warehouse in Guwahati, Assam, which is 100% women driven. The warehouse has over 700 women working across all job roles, whether as fleet managers, security, housekeeping, planning or operational roles. Women along with Flipkart are gradually making their way in the freight forwarding and the supply chain industry.

Inspiring stories of these women like Barnali Devi, who belonged to a family that makes their livelihood from weaving clothes via traditional weaving loom, and her father is a vegetable vendor and mother is a housewife, is now working as a Senior Assistant at Flipkart. Pompi Medhi, working as an Executive with Flipkart, lost her father at the age of 12 and had support of her mother while growing up. They joined Flipkart to support their families and the company made sure to create a safe environment for them where they could learn and fulfill their dreams.

The company offers a biased free and secure space to these women, to help them grow and feel that they are no less than boys. These women are the examples of hard work and dedication that can help one achieve and fulfill their dreams. There are many such untold stories, which are a result of Flipkart’s initiatives.

Some of these initiatives surrounding safety, and creating a conducive culture, is helping in attracting women into Flipkart’s supply chain fold. These include:

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• Safety: To ensure a safe workplace for women, women were provided self-defense training sessions  while being informed of the POSH policies. All wishmasters, including women have access to an SOS button in their app to get quick help in case of exigencies
• Infrastructure: Flipkart has ensured the availability of  basic facilities for female staff at all hubs including frisking area, creches at our fulfillment centers, mother hubs to make the supply chain more inclusive and welcoming to women
• Sensitivity training: Flipkart’s robust hiring and training initiatives include active sensitisation programmes for men and periodic employee briefing sessions to ensure a healthy and open work environment for women entering the workforce. This also includes fair pay and equal opportunities for both male and female employees

Flipkart is at the forefront of championing the ideas of Inclusion & Diversity within the organization and has been an industry leader in introducing initiatives and has been recognised among the 100 best companies for women to work for in India, in a study conducted in 2020 by Avtar, India’s premier Diversity & Inclusion strategy firm.